Wednesday, February 14, 2007
Some Reasons Why Women Purchase Shoes!
I'm sure there are numerous reasons why women purchase shoes. It could be because of fit, comfort, color, style, heel, price etc. You name it I've heard it...or so i thought-- until today. Red seems to be pretty popular. I had a customer yesterday ask me for red shoes because she recently purchased a red belt and wanted to match the belt. Today I had a customer request red shoes because she had just dyed her hair red. Go figure....Hey! as long as it makes her feel special, feel happy and feel good...Why Not. There are few pleasures left in life and one of them is having that special pair of shoes, no matter the reason for purchasing it.
Thursday, February 8, 2007
Spring is almost here!
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When I think of Spring I think of everything being new or renewed. The blossoming and blooming of flowers, the smell of fresh air, the brightness of the sun and the sounds of birds chirping all contribute to this renewed feeling during this special time of the year.
Our women’s spring shoes are fabulous and are beginning to arrive. I love the looks, the colors, the heels and the affordable prices. Customers, who have seen them, are excited and enthusiastic -- they just love them. One of my customers took several pairs on her last trip and our sales on spring items thus far are above expectations.
Monday, February 5, 2007
Internet Shoe Sales
Selling shoes on the internet creates a lot variety and many choices for the potential customer. It also creates logistical issues and additional cost for the seller. Because of such a vast audience, the internet becomes a unique competitor. Internet shoe sites such as zappos.com and shoe buy have taken the internet shoe business to new heights. A consumer can purchase just about any style, size, color or brand off the internet. The ease and convenience of ordering a pair off shoes with a click of a button is very appealing to some customers, and when all goes well with the purchase (style, size, etc), it’s a winning combination. However, after receiving the product and when the style, size, color or brand does not meet the customer’s requirements that instant gratification of clicking a button becomes an inconvenience for that customer and higher cost to the seller. See article from Ziff Davis CIO Insight: http://www.cioinsight.com/article2/0,1540,2055769,00.asp
The retail shoe industry is one where very many customers still like to make their purchase the old fashion way – buying from a retail brick and mortar.
The retail shoe industry is one where very many customers still like to make their purchase the old fashion way – buying from a retail brick and mortar.
Sunday, February 4, 2007
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